Our Fire Safety Mascot Firepup^®

In 1986, National Fire Safety Council, Inc. (NFSC, Inc.) developed Firepup^®, a friendly Dalmatian cartoon character, in an effort to make learning about fire and burn prevention and life safety issues, fun, entertaining, and non-threatening. Firepup^® was developed to be a friendly and positive role model for children. He has proven to be a successful learning tool used by fire prevention officers and teachers across the country.

• Firepup^® has joined the ranks of many firefighting agencies throughout the nation. Fire prevention officers have used Firepup^® in fire safety presentations to children in thousands of schools.


• Firepup^® appears in NFSC, Inc. fire and burn prevention education programs and materials used by fire prevention officers and teachers. This adds continuity to the programs and identity to the organization.


• Firepup^®’s image is also portrayed in a life-size costumed character. The character is treated as an auxiliary fire prevention officer by many fire departments.


• Firepup^® has become familiar to hundreds of thousands of children from all over the country who view Firepup^® as a role model and trusted friend.

Firepup^® is a registered trademark of NFSC, Inc.